New era begins as IHHC rebrands as Hospitality in Healthcare
/The opening day of its 42nd National Conference, which runs from 27-29 October, heralds a new era for the IHHC.
The not for profit association, dedicated to improving the professionalism and quality of support services in the health and aged care sector, is rebranding as Hospitality in Healthcare.
Dedicated to sharing passion and expertise through conferences, seminars and a variety of networking events and communication initiatives, the association’s members include foodservice, hotel services, procurement and support services managers, executive chefs, cleaning, laundry and environmental services managers and other professionals engaged in delivering support services to the sector, along with members in the areas of dietetics and nutrition.
The impetus for the new brand was a workshop held at the IHHC Conference back in 2022. “The Board had been considering a rebrand for some time,” says National President Lisa Cranham.
“We have listened to our members and supporters, involved them in the process and taken their feedback on board”
Rationale for the rebrand
“In recent years we have grown our membership base significantly, instituted our Excellence Awards to publicly recognise and reward the unsung heroes of our industry, and expanded our industry presence through initiatives such as the IHHC Culinary Competition, now in its fourth year.
“In recognition of these achievements, we felt it was time to refresh our brand. And when we held a workshop to see what our members thought, a strong consensus emerged.
“We have chosen the new name of Hospitality in Healthcare as it provides continuity with our former title, yet at the same time succinctly sums up what our association is all about.
“We put this proposal to our members for a vote and 99 per cent were for the change, with only one per cent against.”
The association believes the new branding will resonate with its membership base and the broader hospitality in healthcare sector.
“With the move to the new brand, we’re also taking the opportunity to refresh our website, which also ties in with our other marketing initiatives that have been put in place over the past 12 months.
“These include changing our online National Magazine from downloadable PDF to a more convenient and contemporary webmag format, making it easier for members to access and read online.
“At the same time, we’ve boosted our presence on social media, with a program of regularly scheduled posts across both LinkedIn and Facebook which again utilise contemporary presentation and graphics. This has seen us grow our audience and substantially increase the number of impressions which our posts bring.
“And finally we have also created extra opportunities for our valued Supporters to interact with our membership base.”
Lisa emphasises that many people have been involved in the decision making process behind the new brand, with the concept evolving over time.
“We have listened to our members and supporters at every step, involved them in the process and taken their feedback on board,” she says.
“We now have a fresh new look and contemporary branding which we believe will stand our association in good stead for the future, as we remain dedicated to supporting our industry and raising its profile and the professionalism of its services.”
The new branding and name is being announced at the opening welcome to the IHHC National Conference on Monday October 27.
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