Australia's first foodservice web magazine. Editorial, video, podcasts, product showcases and recipes in one format.
Best for brand presence and storytelling
- Reach
- 55,000
- Editions
- 5 a year
FSR 2027 Media Kit
MEDIA KIT 202745 YEARS IN FOODSERVICE
Put your brand on the pass.
Foodservice REP reaches the chefs, owners and F&B managers who decide what goes on Australian menus. Web magazine, eNewsletter, podcast and social, all from one team.
55,000WebMag inboxes per edition
19% / 12%WebMag open / click. Industry: 17% / 9%
68KOnline visits, up 63% year on year
2m 30sAverage time on page
24%ExtraBite open rate to 10,000
15K+Social following across four platforms
Who reads FSR
The people who choose the suppliers.
From head chefs to procurement heads, FSR readers work across every corner of Australian foodservice. 88% of our web traffic is Australian.
Readers by sector
Who's on the list
CEOManaging DirectorDirectorHead of ProcurementNational Business ManagerExecutive ChefHead ChefChef / OwnerCommis ChefF&B ManagerBakerNutritionistHospitality Teacher
A sample of job titles on the FSR database.
Our channels
Four ways to reach the kitchen.
Use one channel or combine them. Every FSR article is SEO'd on site, so your content and ads keep finding readers after the send.
A product-focused eNewsletter for a time-poor industry, plus solus EDMs to the same list twice a week.
Best for launches, offers and promotions
- Reach
- 10,000
- Open rate
- 24%
The only foodservice podcast station in the market. Chef interviews, trends and product spotlights for people on the move.
Best for voice, trust and sponsorship
- Reach
- 25,000
- Ad slots
- 2 per ep
FSR Social
Sponsored campaigns across Instagram, Facebook, LinkedIn and X. Video posts get the best results.
Best for reach beyond the inbox
- Following
- 15K+
- Campaign
- 2 weeks
2027 editorial features
Find the edition that fits your product.
Each WebMag edition runs four headline features. Tap a feature to start an enquiry about advertising alongside it.
Options and rates
What each option does for you.
Every option shows what's included, why advertisers book it and the frequency rate. Specs sit underneath when your designer needs them.
All rates are + GST. Inclusions and availability are confirmed at booking.
2027 campaign packages
One booking. Every channel working together.
Packages put your message in front of the same buyers more than once, across web, inbox, podcast and social.
Prefer to build your own? Every option is available on its own, with 3X and 5X frequency rates.
Browse all ratesLet's talk
Tell us what you're launching.
Fill in the form and we'll put together the right mix for your goals and budget. Or call The Armory directly.
SALES & BOOKINGSSam Gardiner
PHONE0412 701 954
EMAILsam@thearmory.com.au
ARTWORK & MATERIALproduction@thearmory.com.au
Terms of business
- All rights reserved.
- No part of Foodservice Rep, FSR ExtraBite or FoodRadio may be reproduced or copied in any form or by any means without written permission of The Armory Pty Limited (The Armory).
- All material produced by The Armory on behalf of the advertiser remains the sole property of The Armory.
- All reasonable care is taken by The Armory when producing advertising, editorial, audio or video material on behalf of an advertiser for Foodservice Rep, FSR ExtraBite or FoodRadio. Liability arising as a result of reliance by The Armory upon any material opinion or editorial, audio or video supplied by the advertiser is expressly disclaimed by The Armory. Advertisers agree to indemnify The Armory for any damage or loss that The Armory may suffer as a result of any legal actions, suits or demands made against The Armory that arise from the contents of any material opinion, editorial, audio or video supplied by the advertiser or its agent to The Armory.
- The advertiser acknowledges and agrees that The Armory cannot be held responsible for the failure of the publication to appear on the scheduled Foodservice Rep, FSR ExtraBite or FoodRadio date and advertisers agree that no claim shall be made against The Armory for any damage or loss which may arise through any delay in publication.
- The Armory reserves the right to decline any advertisement, editorial, audio or video submission.
- The Armory reserves the right to use previous material if material is not to hand by material deadline and to charge media booked if not cancelled by cancellation deadline.
- Cancellations must be notified to The Armory in writing no later than the booking deadlines of the edition of Foodservice Rep, FSR ExtraBite or FoodRadio in which the cancelled material is to appear, otherwise full rate will be charged.
- Rates given are on the basis that the media booked must be used for that edition of Foodservice Rep, FSR ExtraBite or FoodRadio of rate confirmation.
- The Armory reserves the right to increase rates for future editions of Foodservice Rep, FSR ExtraBite or FoodRadio.
- The Armory is not responsible for any unclaimed material after one (1) month from date of publication. Material is returned at the advertiser's expense.
- In addition, any author's corrections or modifications to client's material carried out by The Armory at the client's request will be charged accordingly. All material supplied on disk or electronically sent must be accompanied by a printout. No responsibility taken for omissions to text due to material supplied.
- All payments to The Armory must be made within 30 days, and in signing a booking confirmation order or emailing your booking acceptance you agree and accept this condition of payment. Invoices not paid within 30 days will incur an administration fee of $35.00 per month each and are subject to interest charged at 16% per annum, calculated on a daily basis, from the invoice date until paid.
- These terms of business may not be varied unless in writing signed by both the advertiser and The Armory.
