With easy to prepare, quick-heat menu options much in demand, bakery products are a great fit. TIp Top Foodservice Innovation Manager Darren O'Brien and Mission Foods Director Foodservice Sales Warren Jones share their insights on this fast-evolving category.

While market fads come and go, sandwiches and rolls continue to be a takeaway and dine-in mainstay – and according to Darren O’Brien, Bakery Innovation Manager at Tip Top Foodservice, it’s partly because they tick boxes for value perception as well as menu repurposing.