Birthday celebrations begin with launch of five new products

Edgell is celebrating its 100 year anniversary with five new products set to join its already extensive range.

Thunder Crunch, as the name suggests, is a coated potato fry product which heralds the next level in crunch! The combination of a thick, textured batter with a thin‑cut 9mm chip creates strong visual appeal as well as ensuring a quick cook time and attractive plate presentation.

“Edgell was first to market with a coated fry back in 1995,” David says, “and we’ve pretty much led the market in coated capability since. This new product builds on our heritage of market‑leading products like Supa Crunch, with Thunder Crunch the next evolution. This product is unashamedly focused around the crunch and rustic look – it’s thick‑battered, it’s moreish and your customers are going to eat them by the handful.”

Skin‑On Chips are returning to the Edgell range, with production having ceased during COVID lockdowns. “We’re bringing them back all guns blazing,” David says, “with that great rustic presentation that makes them look handmade in back of house, and the strong potato flavour.” The popular 9mm cut (chunky cut) has long been popular in the pub, club and bistro market and makes a great accompaniment to steaks.

Frozen Potato Mash is a new product for Edgell and has already attracted a lot of attention from customers. “I think this will be a really well‑received addition to the range because it’s so simple and convenient,” David says. “It’s a pelletized frozen product – you can measure out the pellets by weight, which makes it ideal for portion control and storage while minimising wastage. There’s no need to add anything: simply put the frozen mash pellets in a pot or bowl, heat and whisk and you have classic mashed potato ready to serve. You can microwave them or put them on a steam roast in a combi oven.”

The Mash is made from real dairy ingredients and has been pre‑seasoned, but you can easily stir through additional ingredients such as sour cream, chopped chives or caramelised onion and garlic. “It’s ideal for health and aged care providers where staff are often struggling to make potato mash from scratch,” David points out. “And with fresh potatoes subject to seasonal variation in starch levels, using a premade product like this is not only a great time‑saver, it also ensures consistent presentation.”

The final two products are two varieties of Hash Browns – Mini Triangles and Ovals. “Chefs are always looking for more variety of shapes, especially for breakfast buffets, and these are something interesting and new to put on the breakfast menu,” David says. “It’s a great way to differentiate the menu, and because Hash Brown Mini Triangles are smaller than a regular Hash Brown, they make a great bar snack when served in a bowl or a bucket to eat on the go. You can also use them as a canape base by adding a dollop of sour cream or a twirl of smoked salmon, some capers and dill.”

The new Hash Brown Ovals are replacing the standard Edgell Hash Brown which was more rectangular in shape. “At Edgell we pride ourselves on taking customer feedback on board, and in response to that feedback we’ve made these a little thicker, more moist in the centre and with greater visible particulates,” David says. “They are the classic Hash Brown in terms of presentation and shape with a tender texture and distinctive potato taste.”

For full details of the new products visit www.simplotfoodservice.com.au