Why integrating your vegetarian and vegan options within the overall menu is the best approach

Why integrating your vegetarian and vegan options within the overall menu is the best approach

While the number of customers wanting exclusively vegetarian and vegan choices remains relatively small, well-presented, balanced and flavoursome meals free of animal proteins are proving popular with a broader range of diners – not just flexitarians looking to cut down on their meat intake, but casual consumers who may not even realise they’re making a meat-free choice.

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Demand for plant-based foods still growing as market moves to more natural products

Demand for plant-based foods still growing as market moves to more natural products

The plant-based foods category took off prior to Covid and has since undergone considerable consolidation – shifting from a mainstream alternative focused on vegans and vegetarians, to a complementary meal type designed to appeal to flexitarian eaters. At the same time, we’ve seen chefs move away from manufactured plant-based proteins with artificial additives in favour of a return to wholefoods-based ingredient as a basis for their plant-based meals. Three of FSR’s consultant chefs tell us more.

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